KO is one of those stocks that can form the cornerstone of an investment portfolio for value investors. The dividend and earnings record is so good that the only thing a value investor really has to worry about is the price that is paid to get access to the dividend stream and earnings potential of KO.
Therefore, when the current price is about 30 times reported earnings in the 2016 Annual Report it looks as if KO is expensive. Buying common stocks when they are expensive makes it very difficult to make money from capital growth. The dividend yield at around 3.2% is reasonable, but not great.
To buy KO at the current price requires an intention to hold the stock for a long period – ideally forever.
The more advanced or entrepreneurial value investor can make a judgement about the company’s return on equity number, which is excellent now and has been excellent for quite a long time.
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